Broke Little Rich Girl

Thursday, January 29, 2015

Samantha Lugo '07

Hometown: Manhattan, N.Y.

BLRG Truck 

Owner: Broke Little Rich Girl, Inc.

Residence: Robinson Township

RMU Degree: Corporate Communication,
2007, Cum Laude

You opened your own boutique in the fall on Butler Avenue in Lawrenceville. How's that going? The store's open all the time, so I get a lot more regulars. I still take the truck to events though.

How'd you come up with the name? The idea behind the name is...You don't have to spend a ton of money to look like you're completely rich! 

When did you develop your passion for fashion?
I have always loved fashion. As a little girl I would design my clothes using my grandmother's scarves. I think it's an inherited trait, since I come from a family predominately made up of women who all have their own unique style and passion for fashion.

Tell me about the BLRG truck:
I found my truck through an online search, and I worked with close family friends, Rob and Bob, who renovated the interior and made my vision into a reality.

Do you do events?
Absolutely! I do ladies nights, bridal showers, birthday parties, fashion parties, and any event where a group of women want to get together and shop. I also participate in special events like festivals and parties that happening in and around the city.

Where can people find your truck on the weekends?
I am usually parked in the Strip District on 23rd and Penn Avenue in front of Marty's Market. I also participate in events like festivals and parties, though, and on those weekends I keep my social media feeds updated so people know where I am and where 

BLRG Truck 1they can find me.

What was your RMU experience like?
I enjoyed my time at Robert Morris. I met a lot of wonderful people and professors who took the time to get to know me and help me succeed. It was easy to just make an appointment with the dean to discuss my future plans. I knew that probably wouldn't happen at another university.

What groups/activities did you belong to?
I served as an executive member of the Lambda Pi Eta communication honor society and founding member of the upcoming chapter of Public Relations Student Society of America. I was also a Dean's Scholar, an RMU Woman of Achievement award recipient, and a member of the Pittsburgh Advertising Federation.

What are your plans for BLRG long term?
I would LOVE to have a fleet of BLRG trucks in every state! That is my long term goal.


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